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GDPR Preparation
30 June 2017

In a nutshell, anything and everything you hold about a person that can be identified by name, user ID etc., or by inference through other linkages such as genetic, financial, geographic, IP address, RFID tag, social identity, etc. It is aiming to cover “Personal data” of an “Identifiable” individual – and that is regardless of whether it is a domestic or business relationship.

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The 12 reasons why UK businesses don't blog
16 May 2017

This one is worth a re-post

How many companies in the UK are blogging? Not many, it seems, according to a list compiled by Suw Charman . Not many at all. The list isn’t fully comprehensive, but it highlights the dearth of business blogs in the UK, compared to US.

So why is it that UK and European marketers / business folk are ignoring blogs? I reckon it comes down to one of the following reasons…

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A 10-point checklist for landing page design
01 May 2017

Understanding how to create some quality landing pages is even more important now than ever.

A quality landing page is one that reinforces ‘conversion intent’. To do this, you need to consider the mindset of your visitor and provide just enough information to persuade them to convert. And no unnecessary distractions… ok?

So what are the 10 things you need to know about designing landing pages? Read on to find out...

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