Challs International needed to engage with consumers via a single portal, housing multiple brands. The team at Challs also wanted to ensure that throughout the brands' websites the Challs brand was present, but not to the detriment of the individualism of the brands.
Free Rein developed a multi-site content management system, allowing each individual product to have its own unique website. In total the system houses 11 (and growing) individually branded, styled and functioning websites; governed by a universal header throughout the sites, representing the Challs corporate brand. The site also allows for language variants, allowing Challs to house their Danish and Austrian offerings within the same system.
When the single system went live, site visits immediately increased across the websites. The SEO friendly nature of the system allowed for greater search engine exposure. The freedom of the ‘all in one place’ setup has also seen an additional three website added since launching.