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SEO Guide
25 January 2017

This guide aims to answer any questions you might have regarding the additional SEO support functionality on the CMS. It outlines what each field means, how you can control it and what impact that will have on your search engine listing. For the following example we’re going to use Google's search result to show you what's what.

For this example, we’re going to use our mobile forms app 'FR Forms', which lets you build forms which can be filled out on mobiles and tablets by your team in the field.

The Search Results

1.    Title

This text is what appears in search engine results. In the image above the title is 'Contact Us' (Part of the site called "FR Forms" which is automatically added).

2.    URL Name

Also known as the “Slug”, here you can define what you want the URL Name to be. In the image above, the slug is 'contact-us/'. This field in the CMS will allow you change this to whatever you want - something more meaningful, or shorter for longer, complex article titles.

3.    Description

Also known as the Meta Description, this is a short description of what the page is about. It can be helpful to include the focus keyword of the page in this description.

 

The Rest

Robots Index

Simply put, this option will tell search engines whether you want this page to appear in their search results or not.  If you are using landing pages for specifically targeted audiences in a campaign you may not want that page indexed.

Robots Follow

This option will tell search engines whether they need to keep up-to-date with the page’s content. A useful option to have if the content on the page changes frequently.

Keywords

These are the words or phrases that highlight the article content and help link it to a users search phrase on search engines. Some search engines use the full text of the article to detect the relevance score, but this can help support that.

Facebook Title

If you don't wish to use the post title for sharing the post on Facebook (it may be too long or complex), but would prefer another title, you can use this field to substitute an alternative.

Facebook Description

If you don't wish to use the meta description (description above) for sharing the post on Facebook but would prefer another description there, you can use this field to substitute another.

Facebook Image

To override the image used on Facebook for this post, upload/choose an image or add the URL here. The recommended image size for Facebook is 1200 x 630 pixels.

Twitter Title

If you don't wish to use the post title for sharing the post on Twitter, but would prefer an alternative title there, you can use this field to substitute another.

Twitter Description

If you don't wish to use the meta description (description above) for sharing the post on Twitter but would prefer another description, you can use this field to substitute an alternative.

Twitter Image

To override the image used on Twitter for this post, upload/choose an image or add the URL here. The recommended image size for Twitter is 1024 x 512 pixels.

 

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