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Keep Calm and Take a Selfie
23 April 2014

Keep Calm and Take a Selfie

While the ‘selfie’ is still a relatively new phenomenon, the potential to use a smart phone and social media to reach a global audience instantaneously was ably demonstrated at the 86th Academy Awards when a ‘selfie’ of twelve celebrities broke the previous retweet record being retweeted over 1.8 million times in the first hour, 2.8 million by 24 hours, and as of 18 April 2014, it has been retweeted 3,400,395 times.

The word "selfie" was announced as being the "word of the year" by the Oxford English Dictionary in November 2013. It is one of a number of new words spawned by the widespread adoption of social media. You can now ‘Google’ someone or something, or even ‘Facebook’ them. However while people are increasingly comfortable using social media within their private lives, many businesses are still reluctant to put social media at the heart of their marketing strategy.

We may not all be celebrities, and we may not be trying to reach a global audience, however everyone in business is trying to connect, and increasingly we are trying to connect with people who will be using a tablet computer or smart phone, and we will be trying to connect with them via social media tools such as Facebook, Twitter, LinkedIn or Pinterest.

If you don’t know how to harness the power of social media in your marketing strategy, and you need help to make your company website look good on a smart phone or tablet computer, then come along and meet the Free Rein team on Stand 62.

While you are on Stand 62 you can enter our “Selfie” competition at www.free-rein.net/abe and then follow us on Twitter @Free_Rein #ABE14Selfie to hear the results.

If you cannot make it to Stand 62 please email Tony Addison on tony.addison@free-rein.net or give him a call on 01473 810002.

Anglia Business Exhibition

Location: Trinity Park Ipswich Suffolk IP3 8UH

Date: Wednesday 7th May 2014

Time: 11:30 - 18:00

To find out more about the Anglia Business Exhibition please visit:- www.angliabusinessexhibition.com, or via Twitter @anglia_business #ABE14

To find out more about the Digital Marketing services offer by Free Rein please visit:- www.free-rein.net/services