Blogging for your Business
Blogs are becoming constantly more popular and for good reason. Blogging can be one of the most powerful marketing tools available to you and engaging pieces, that are compelling to your customers, can really help sell your products and services. Blogs add a personal and human touch that customers appreciate. When different people contribute to a blog, their different styles of writing come across and give the reader variety. Regularly adding up to date pages to your website, with great content, encourages links and boosts search engine results. Furthermore, a blog offers interesting, informative articles and shows your knowledge, helping others learn something in the process.
Hints and Tips
Content is key
Blogs should always consist of good content. Not only does this keep customers interested, they stay on your website and revisit in the future. Content worth sharing also encourages people to link to your site, which improves your SEO efforts.
In order to again help with SEO, key words should be kept in mind when writing your blog. Not only does this help you stay on track with what you are writing, but it helps people find information that they are looking for and may lead to sales and future prospects.
What is the Point?
Blogs are great for informing people on relevant issues and of the moment news. If you just want to inform, great, write an article or two. However, by adding a simple call to action at the end of your informative article can make all the difference. Ask questions, make the reader participate and link to other relevant sources.
Mix it Up
If you always focus on technology advances and recent information in the news, from time to time, mix up what you blog about. For a change, focus on the products and services you offer and include content that relates to this. Shock your reader with new content and keep their interest.
Thoughts on Commenting
Commenting on blogs is underrated. A simple comment is great for starting conversations and getting readers involved. A debate or thoughts about the future and ideas surrounding a topic is interesting and keeps the reader engaged so they read further than the end of the article. As well as this, comments can get your brand known in a particular field and again enhance SEO, due to the keywords and links mentioned in comments. Make it relevant, make it interesting, reply and be useful.
Here are a few blog ideas to get you started!
- Use statistics and research. Write an article around an interesting statistic or take inspiration from an infographic you have seen.
- Interviews and thoughts. If you are lucky enough to have an expert in your team, why not interview them? Come up with some questions, a mix that people will find useful and informative as well as interesting and share it with your readers. You could also create a yes/no style post and show two sides of an argument.
- Relate to the news and current affairs. Think outside of the box, use celebrities and characters in titles: What Superman really thinks of your SEO efforts, for example
- Lists, bullet points and Top 10's. These are really popular posts which readers can skim and look through quickly. Great for snippets of information and simple how-to guides
If you are considering writing a blog post, there is no time like the present! Follow these simple steps and you will be well on your way to making the most out of one of the most powerful marketing tools out there. Go and have a look at your blog, is it just informing your readers, do you regularly update the content? Have a clean up of information that isn't relevant or rewrite it and improve the content. Add some new blog posts and link them back here so I can have a read through, get involved and learn something new!