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Given the nature and wide use of the web it is important that information about your organisation and services as well as any thought leadership content is as easily accessible as possible. Consequently the site design should be crisp, clear and logical.

A style has emerged among good web designers that has a consistent location (within sites) for navigation, help, bread-crumb trails and the like when dealing with knowledge based sites. This style applies just as well to a site with only a few areas of interest as to one with an enormous amount of content. There are a number of principals that should be borne in mind when designing the structure of a site;

  • shallow navigation to the principle subject areas
  • focus directly from front page to the issues of the moment
  • clear breadcrumb trails to fix relative position
  • cross linking between content to draw the reader on
  • offering different routes to find the same content item

The design itself should make use of, but not be driven by, good graphics and images. The foremost and traditional adage of any web design is to make the visitor feel at home with the navigation. The front page should attract and draw them in, from then on you are giving access through the web as a channel to the content – and the visitor is interested in getting at the content easily and quickly and not the layout and style surrounding it. Please forgive us if this is a touch of “Grandma and eggs” but the design is the lynch-pin to a good site and designing for digital media is very different from print.

Finally all Free Rein sites are aimed to be built to AAA level compliance with the Disability Discrimination Act and we will give you guidance on content if required to try and maintain it at this level. If that is not possible all the time we would aim to meet AA as a minimum.