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Suffolk Chamber

Their needs

The Chamber's web presence was in need of a major design revamp and a complete review of the functionality to enable the team to communicate and engage with both current members and attract new members. A full assessment of the structure and how the content should be displayed and delivered was undertaken - the end result was a fully functional and visually pleasing, interactive website for the Chamber team and, most importantly, the members

A clean and pro-active website design that engaged members and promoted the Chamber's services.

Increase functionality of the content management system to allow the team to exploit newer web functionality. 

The solution

Free Rein developed a comprehensive content management system with email marketing fully integrated with event and ecommerce management. Complete layout control on key pages was achieved by using the toolbar features of the Free Rein CMS which allows adverts and promo buttons as well as content boxes to be controlled on specific pages or across complete sections. The system contains a number of databases with extensive queries features that enable the Chamber to quickly set-up and broadcast email communications to members and newsletter subscribers. The Suffolk Chamber of Commerce offering demonstrated a need for two pronged menu system. One aimed at existing members, the other aimed at potential new members. Understanding that users that have already committed to the benefits will be more inclined to use a more traditional navigation, we strategically allocated space on the home page to promotional icons, aimed at attracting first time visitors. This was further backed up with a short intro video.

Result

A streamlined user experience and members area with an easy to use management system for the Chamber team that helps deliver facilities such as dynamic events planner that features 'speed' booking with no form-filling for the member logged in and associated people within that company. Members can post their news, events and offers to the website using a modern on-site editor which enables everyone to easily interact and influence the website. 

Solution Components

  • Content Management System (CMS)
  • Separate sites as sections
  • Ecommerce
  • Event Management
  • Email Marketing System
  • Custom database and queries
  • Members Area
  • Quick book forms
  • Galleries