Upon embarking on a complete re-branding process, Gotelee needed a new website that reflected their new position within the professional services marketplace. There was a priority requirement for different heads of departments to be able to easily update certain sections, allowing for responsibility for different sections of the website to be split between teams.
Free Rein developed a comprehensive CMS, based around the need to clearly identify different areas of specialisms from within the practice. The user management module was configured to allow custom permissions for a wealth of different levels of user. A full information architecture review was undertaken before design and build, allowing the internal team, the external design and brand team, and the SEO team to all have an input into the overall sites flow and function.
A clear separation between Gotelee’s commercial and private offerings. A site that allows the Gotelee team to manage each of their sections, comprehensively but at all times adhering to brand governance, executed in a templated environment. The site was built with SEO in mind, this has allowed the search team to easily build on the solid foundations put in place.
- Content Management System (CMS)
- Email Marketing System
- Closed User Area (Login)
- Comprehensive User Management Module