Keep Calm and Take a Selfie - Is what Free Rein challenged both the exhibitors and visitors to do at the recent Anglia Business Exhibition, and as a result had people queuing up to submit their entries via the iPads on Stand 62, via their own smart phones and in-directly via twitter when they got back to their offices the following day.
The winners of the Free Rein Selfie Competition at the Anglia Business Exhibition were Caroline Gould of CG Events Suffolk and Richard Pond of Business Connected. Their faces have been printed out onto edible icing and their faces and the cakes have been combined before being delivered to the lucky winners this week.
While the ‘selfie’ is still a relatively new phenomenon, the potential to use a smart phone and social media to reach a global audience instantaneously was ably demonstrated at the 86th Academy Awards when a ‘selfie’ of twelve celebrities broke the previous retweet record being retweeted over 1.8 million times in the first hour, 2.8 million by 24 hours, and as of 18 April 2014, it has been retweeted 3,400,395 times.
What do Hadleigh based Free Rein, Accenture, Cap Gemini, IBM, and HP have in common?
All five companies have been successful in being awarded a place on the UK Government’s Digital Services Framework for 2014, and will now be competing on a level playing field to share in £40M worth of contracts to design and build public services that are digital by default, focused on user needs, and offer improved quality and value for money.
The team at Free Rein are celebrating their achievements after Mark and Jeff both achieved personal best times at yesterday’s National Lottery Anniversary Run at the Queen Elizabeth Olympic Park in Stratford, London.Mark got around in a very respectable time of 48 minutes, with Jeff a little bit further back at 56 minutes.
Over the course of summer, the Free Rein team are embarking on a summer fuelled by fitness to raise £1,000 for heartening causes. Challenges include a London to Paris, Great East Swim, Three Peaks and an exclusive Anniversary run at Queen Elizabeth Olympic Park - and between the team, they’ll be tackling over 300 miles - all in the aid of charity.