Free Rein were selected from very stiff competition to design and create the new website for the Association of Show and Agricultural Organisations. The site need to pack a substantial amount of information for visitors into a structure that was as flat as possible, easily accessed through multiple routes and clear to read and understand.

The site needed to work principally for public visitors to find organisations and their events. It needed a regional access, through their interactive map, free text search and "find my nearest". Now given that most of these shows are held in a field in the middle of nowhere - you try finding the postcode! But we did and it has proved a resounding success.

The site also has a number of closed user areas so that members, the ASAO Council and the press can have access to up to the minute information about the issues affecting he industry. The administration of the site is managed by a small team but has the capacity to allow a wider audience to share the updating responsibilities with secure and restricted access that can be tailored to the areas of interest.

The site was launched at their recent AGM in Torquay and now drives their membership management, invoicing and the data to produce the annual membership and events booklet.