Free Rein were called in to help InterContinental Hotels Group manage the web and email activities involved with the major relaunch of the new Holiday Inn brand. The EMEA conferences and exhibition, using the entire Farnborough FIVE location, ran for a week with overalapping conferences and presenations to owners, investors, General Managers and senior sales and marketing executives of the Holiday Inn franchisees and several hundred key sector opinion formers and journalists.

Free Rein's role was to build the information websites for each group, manage the email invitations and, through personal invitation codes, manage the online registration and payment processes for the conferences, hotels and travel arrangements for 2000 guests. Holiday Inn is the largest hotel brand in the world and this was the largest and most complex launch project IHG and their agency, Pimento, had ever managed. Free Rein were privileged to work on such a high profile project and also took on the complete CRM data management and management of all online payment and offline invoicing to let the Marketing teams focus on delivering the event.