Calling on the skills and expertise of Free Rein for their specialist internet marketing and customer communications, BT Business make use of a content managed website, email marketing and online event management to deliver a feature rich and easy to use solution. This BT project has been handled in partnership with Jacob Bailey (Design and Marketing Agency) who has been a long-term partner and client of Free Rein.

Their needs

This system supports BT’s Business division’s promotional work on network usage and monitoring. There needed to be a single location where customers using the BT Billing Analyst suite of software support products could go to download full and updated copies, find out about functionality, case studies and ask questions as well and get to online tutorials and book places on the road-show training events.

The solution

This system handles training and knowledge management alongside event management, to give customers a self service centre for their Billing Analyst solutions. The system provides email marketing to invite new customers to download the free software, keep existing users up to date on changes, invite companies to the training events and gather market research and feedback. The system management is shared across a small team, including some external agencies and also allows the internal sales team to keep abreast of the programme.

Result

BT's online marketing and programme management teams have been the focus of a number of efficiency drives and team resources are stretched. A system that allows fast update and easy management of a broad spectrum of aspects of a digital and off-line campaign has eased some of the pressure. Being able to collaborate across teams and include external agencies in a controlled manner has streamlined to programme and the systems delivery of regular and ongoing management reports automatically to a wide range of stakeholders has relieved pressure on the programme team

Solution Components

• Content Management System (CMS)

• Event management

• Venue management

• Email marketing support

• Detailed website statistics with visitor journeys

• Profiled content & CRM (Customer Relationship Marketing)

If you would like to know more about this project and how we could help you.
Call Tony on +44 (0)1473 810002, drop him an email here
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