"E-commerce had the softest season of growth that comScore has observed since we began tracking in 2001, which clearly reflected the overall consumer retail environment," Andrew Lipsman, director of industry analysis, told InternetNews.com.

"However, the e-commerce still outperformed offline retail in several key sectors which suggests that it is a healthier retail channel that the alternative," said Lipsman, adding he believes the increased online activity indicates long-term health for the retail channel. (InternetNews.com)

Targeted online marketing is enabling retailers to drive sales through their websites keeping revenue high and costs low.  Speaking to business and consumers it is apparent that the shift in spending from high street to online is only going to continue as websites and online marketing campaigns get more innovative.

Nobody can avoid the fact that If you don't reach your consumers in a clear, concise, interactive and engaging manner then you might not be calling them a consumer much longer.